#data #monetization #market
To increase sales and marketing performance, data is used. Digital technologies today collect a large quantity of data, such as consumer demographics, preferred products, and sales performance, which is utilised to apply predictive business intelligence, hence enhancing efficiency and building customer relationships. In the not-too-distant future, 5G technology will be widely deployed. It has more computational power, but it will generate a massive amount of data that can be leveraged to develop useful insights.