A2P Messaging Market Overview:

A2P messaging (Application-to-Person messaging) is a type of messaging where a software application sends automated messages to individuals 12, usually customers, clients or employees. This type of messaging differs from P2P (Person-to-Person) messaging where one person sends another person a message. A2P messaging can include but is not limited to SMS messages, MMS messages, and push notifications.

A2P Messaging Market Size was valued at USD 65.5 billion in 2021. The A2P messaging market industry is projected to grow from USD 68.0 Billion in 2022 to USD 88.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 3.80% during the forecast period (2022 - 2030).

A2P messaging is often used for tasks such as marketing, appointment reminders, notifications and alerts, delivery notifications, and other forms of automated communication between businesses and consumers. The messages sent through A2P messaging can be customized to include deals, offers, or information that is intended for a specific target audience or individual.

A2P messaging can be sent using various platforms, including SMS, email, social media, mobile apps, and other messaging channels. The A2P messaging market is growing rapidly as companies seek to improve their customer engagement and increase efficiency through automation. However, regulatory requirements such as GDPR, CCPA, and TCPA govern the collection and use of personal data in A2P messaging and must be taken into account by businesses that use this technology.

Overall, A2P messaging offers a unique opportunity for businesses to engage with their audience in an automated and personalized way, helping to improve customer satisfaction and drive sales.

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Competitive Analysis:

The key players of the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and MGAGE (US).

Segmental Analysis:

Global A2P Messaging Market has been segmented based on Service Type, Vertical, and Region.

Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. These types of A2P messaging services are used for effectively making people aware of various products and services offered by the company.  The promotional service segment accounted for the largest market value in 2019, with a market value of USD 23,231.9 million; it is expected to register a CAGR of 3.6% during the forecast period. The transactional service segment was the second-largest market in 2019, valued at USD 12,795.3 million;

it is projected to register the highest CAGR of 5.2%. Transactional messaging refers to messaging related to transactions such as OTP, bank, or any other non-promotional information sent to the registered users. The transactional messaging segment is further divided into unstructured supplementary service data (USSD), one time password (OTP) interactive services, and two factor authentication (2FA). Unstructured supplementary service data (USSD) allows users (end customers) without smartphones or data/internet connections to use various services. A messaging OTP is a secure authorization method where a numeric or alphanumeric code is sent to a mobile number. Two-factor authentication with OTPs delivered via messaging makes user authentication secure and

By vertical, the global A2P messaging market is segmented into BFSI, media entertainment, healthcare, education research, retail e-commerce, government, utilities logistics, IT telecommunications, and others. The BFSI segment held the largest market share in 2019, with a market value of USD 10,329.0 million; it is expected to register a CAGR of 4.1% during the forecast period. The retail e-commerce segment was the second-largest market in 2019, valued at USD 9,337.0 million; it is projected to register a 3.4% CAGR. However, the government segment is expected to register the highest CAGR of 5.8%. The BFSI sector uses A2P messaging services to provide continuous banking services to its customer base.

BFSI has emerged as one of the most promising revenue opportunities for the A2P messaging service providers. Media entertainment include various publishing houses, channels, production companies that use various A2P messaging services, including transactional, interactive, and promotional. The healthcare segment includes hospitals, pharmaceutical companies, nursing homes, and clinics, among others. A2P messaging provides patients with a reminder service when their prescription is ready to be collected. Education research include schools, universities, research institutes, and colleges.

Regional Analysis:

The A2P messaging market, in terms of region, is dominated by Asia-Pacific. The number of digital payment transactions is growing exponentially in the country and, hence, the use of OTP, 2FA, and single-factor authentication messages is very high in the country. Thus, China currently has the largest market share in the Asia-Pacific A2P messaging market and is expected to dominate the region throughout the study period

The North American A2P messaging market is divided into the US, Canada, and Mexico. A2P messaging has helped brands in the region digitally improve their brand image by sending notifications, alerts, advertisements, and other promotional activities to customers. The North American A2P messaging market is expected to be valued at USD 9,138.7 million by 2026

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